Whilst surfing the interweb, I came across this new campaign set up by pig farmers. I don’t know who has masterminded it, but it’s an example of internet campaigning at its best - integrating a viral campaign together with an online petition. Simple but effective.

As part of the campaign, Pig farmers have recorded a new version of Tammy Wynette’s 1968 classic Stand by your Man as part of a campaign to save British pig farming.

Stand by your Ham was recorded in a London studio by a group of 30 farmers and includes the lyrics:

Stand by your ham.
Sau-sa-ges, Pork And Bacon
Help us to stay in business
Because, our pigs, are worth it.

Stand by your ham.
Sau-sa-ges, Pork And Bacon
Keep givin’ all the help you can
Stand by your ham

Listen to Stand By Your Ham online via the www.pigsareworthit.com website.