According to this story, Gordon Brown is going to be launching an online version of Prime Minister’s Question Time In June. It’s an attempt to ‘reconnect with younger voters’ according to the BBC (isn’t everything online described as that now?) and will be a regular event.
It’s going to be run through Youtube, so absolute top marks for going where the people actually are and not reinventing the wheel… read more
I’ve finally managed to dig out this v.interesting blog post on a recent piece of research from New York University’s Stern Business School that correlates online “chatter” to higher physical album sales.
What the researchers did was to monitor the levels of online buzz - in particular blogs posts and MySpace friends - created by 108 different album releases in the first two months of 2007, and then cross-referenced this… read more
Yes, it’s a lengthy title but if I’d abbreviated it you wouldn’t know that we’d done a site for a Parliamentary organisation, would you?
The mission of the Commonwealth Parliamentary Association ‘is to promote the advancement of parliamentary democracy by enhancing knowledge and understanding of democratic governance’. Our client, the UK Branch of the Association… read more
Today we launched our final Opinion Tracker analysis for the Mayoral elections. The results are pretty interesting, with what looks like a final surge of buzz and positive sentiment for Boris.
Check out our latest election opinion research results here
Plus you should also check out a piece I’ve written for the Prospect Magazine blog about the “Tube-stepping” trend we’ve identified through our Opinion Tracking. If… read more
On Friday we published our latest Opinion Tracker analysis of what people are saying around the internet about the Mayoral elections. To read the full report, check out our internet opinion analysis here.
Quick snippets of insight include:
It’s been talked about for a while now, but last week saw the launch of ICELE’s new ‘Blog in a Box‘ platform/toolkit.
A follow on from the ‘Read my Day’ project, Blog in a Box is meant to make it really easy for councillors and other local authority figures to put together a blog, get guidance on how to make it work, and have their blog listed… read more
Since its official launch yesterday, Opinion Tracker seems to be creating a real buzz within the political and marketing / research communities, requiring us to turn Opinion Tracker on itself to find out what people are saying about the product around the net…
Mentions so far include something nice and big from Brand Republic, a front page on Research Magazine and some good comments from our… read more
We’ve launched a nice new shiny product called Opinion Tracker. Opinion Tracker does what it says on the tin i.e. it monitors what people are thinking and saying around the net.
We track conversations around the net (in forums, communities, blogs and videos) and then analyse these to show what people are thinking and saying about specific issues - whether that’s to do with an event like the… read more
I’m not sure who made this or what it’s for, however it’s a v.good pastiche of political campaigning in the US.
I particular like the Apathy Party’s campaign slogan of “whatever”, the idea of having a “nonifesto” and it’s poll on climate change which includes “staying inside more” as a way of helping stop climate change - which is kinda true in an obscure way, and no… read more
Hmm, I seem to remember writing a post on a very similar theme a little over a year ago! Back then, we were launching School Councils UK’s ambitious venture into the world of online interactivity and collaboration, taking them from a small site of static information to a large site with an emphasis on community, attempting to leverage the great asset they had in their… read more