Big American corporations get a lot of stick for their old school approach to business and communications. The commonly held perception (which is 99% true) is that corporations are still stuck in the broadcast model of communications, where multi-million pound media budgets force messages home. The “don’t talk back” school of communications.

And one of the biggest offenders in the past has been Coca-Cola. So it’s nice to see a key offender going through a period of re-hab, and setting up a new two-way communications channel in the form of the Coca-Cola Conversations site.

OK, so Coca-Cola conversations isn’t as innovative as it should be (given the 100’s of millions of pounds it spends on advertising), however it’s a good start.

I’d be interested to see how this idea expands into the future, and whether Coca-Cola will be so bold as to let other parts of the brand converse with the world, rather than Phil Mooney - the host of the Coca-Cola Conversation and apparently Coca-Cola historian.

+ a final note: I just noticed that the latest post on the blog is entitled “Coke and Charlie Brown” - make up your own mind as to what that’s about…