I’ve finally managed to dig out this v.interesting blog post on a recent piece of research from New York University’s Stern Business School that correlates online “chatter” to higher physical album sales.
What the researchers did was to monitor the levels of online buzz - in particular blogs posts and MySpace friends - created by 108 different album releases in the first two months of 2007, and then cross-referenced this… read more
Today we launched our final Opinion Tracker analysis for the Mayoral elections. The results are pretty interesting, with what looks like a final surge of buzz and positive sentiment for Boris.
Check out our latest election opinion research results here
Plus you should also check out a piece I’ve written for the Prospect Magazine blog about the “Tube-stepping” trend we’ve identified through our Opinion Tracking. If… read more
On Friday we published our latest Opinion Tracker analysis of what people are saying around the internet about the Mayoral elections. To read the full report, check out our internet opinion analysis here.
Quick snippets of insight include:
Since its official launch yesterday, Opinion Tracker seems to be creating a real buzz within the political and marketing / research communities, requiring us to turn Opinion Tracker on itself to find out what people are saying about the product around the net…
Mentions so far include something nice and big from Brand Republic, a front page on Research Magazine and some good comments from our… read more
We’ve launched a nice new shiny product called Opinion Tracker. Opinion Tracker does what it says on the tin i.e. it monitors what people are thinking and saying around the net.
We track conversations around the net (in forums, communities, blogs and videos) and then analyse these to show what people are thinking and saying about specific issues - whether that’s to do with an event like the… read more
Maidstone have just closed their budget consultation for this year, including their Budget Simulator which, in the month it was live, collected over 770 responses.
They incentivised use of the Simulator by entering participants into a prize draw for a £250 shopping voucher and did a good job of promoting the Simulator through various council and associated websites.
Congratulations, Maidstone, on another successful implementation!… read more
Quick story I didn’t want to let pass: Facebook is linking up with ABC News in a partnership that will allow users to tap into the network’s political coverage.
Three reasons I found this particularly interesting:
There’s obviously been a lot of hype about Facebook recently, with brands hailing it as the future of advertising and geeks hailing it as the future of the world. To jump on the bandwagon, I’d like to hail it as the future of democracy.
Well, maybe not the whole future of democracy, however it does really (yes really) work as an e-democracy tool, and has seen proper democratic outcomes over the… read more