What Is The Big Society, And What If It Isn’t?

Interesting briefing paper out from the Consultation Institute today on what the Big Society might be, and how the government needs to issue more specifics on it, which reminded me of a point I’ve been pondering for a while.

What if asking ‘What is the Big Society?’ is entirely the wrong question?

If it’s a process of devolving power to lower levels of government, or to areas outside of the state itself, including, shock horror, real everyday folk, then asking for guidance on it is like asking for guidance with something like the concept of love. There are areas around the edges that people can advise and assist with, but if you ask ‘What is love?’, then the answer’s going to be different for different people in different places and in different times.

Interesting too that the Consultation Institute briefing paper asks

How would new community led initiatives be monitored and by whom? Would local authorities need to pick up the burden of monitoring whilst being confronted by cutbacks themselves?

Later on it says;

Could it be that the government’s desire to move away from central influence could be reflected in not giving directives of this nature?

I suspect this latter point is entirely the case, especially if you look at an interview with Eric Pickles (Secretary of State for Communities and Local Government) over on Iain Dale’s blog a while back, where he relates a story of an early meeting with his civil servants.

I want to put this politely, but occasionally you do things that surprise them. For example when we got rid of the Comprehensive Area Assessment (CAA), we were just talking about it. They said: “You want to replace it with what?” Nothing. “Yes, okay. But what things do we want local authorities to be judged on? What’s the regime?” Nothing. “So just to be clear secretary of state, when you say nothing, what do you mean?” Nothing. I mean nothing, absolutely nothing. It’s pointless. It doesn’t do anything. It doesn’t get a bin emptied. No sure, of course we are going to inspect children’s services but it’s going to be in terms of life threatening right through to personal liberty. Those kinds of things are going to be dealt with. But some of the stuff was pointless. You just became quite good at filling the tick boxes. Nothing actually happened.

My suspicion is that this quote gets to the heart of the issue better than any briefing paper. When asking ‘What is the Big Society?’ there is no measurable or finite answer, and that in itself is entirely the point.

It’s going to be interesting watching the different layers of government, spoonfed with directives, guidance and targets for the last 13 years adapt to this new mindset.

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Online Engagement With Youtube

I remember blogging about this sort of thing more than once back in the day, here and here for example, but this story in the e-Government Bulletin has left me really shocked.

It’s a no brainer that if you want your video content to be seen by lots of real people who create unique views, rather than just counting ‘hits’, then you need to use Youtube or some other popular video service, rather than install your own system displayed through your own website.

Jason Kitcat‘s a top man who we’ve worked with before, and he clearly feels the same, as, in his role as a councillor in Brighton, he’s taken some of the council’s own closed network webcast content and put it on Youtube, as the council’s system didn’t allow people to skip through the video to relevant points (it sort of does seem to to me, but pretty clunkily to be fair).

All well and good, the video was in the public domain anyway, he’s just transferred it to a more usable medium. Instead of being applauded for being helped to free information up and make it more accessible, a Conservative councillor (Jason’s a Green Party councillor) put in an official complaint to the standards board about his actions, claiming he’d failed to treat other councillors with respect and had breached the council’s copyright.

Quite apart from the fact that the copyright statement, like the webcast link funnily enough, is deeply buried away within the site itself, and seems unclear on how far the copyright applies, this sort of thing seems just plain wrong.

The internet’s heading more and more towards data being made more freely available and shareable. Using a closed broadcast system is one thing, but then aiming to keep that content closed when it could be opened up seems a real missed opportunity. Let’s hope this mindset is as rare as it seems.

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What’s smart for honeybees is smart for groups of people too

We (humans) think we’re a clever bunch, and always assume we’re the fonts of innovation and inventors of new solutions to problems – whether that’s a new technology or a new theory.

However, often it’s the case that we’ve been beaten to it.  Beaten to it by nature.  And so it’s been interesting reading a new book called Smart Swarm – by Peter Miller – which looks at how humans can learn from the swarm intelligence of the animal kingdom; taking learnings from the behaviour of Honeybees, Termites and a whole host of other animals and applying them to to everyday human behaviour – in particular as to how humans can crowdsource more effectively.

As in his book, Miller delves into how humans can learn from the likes of Honeybees in how to optimise a group’s collective intelligence in problem solving.  After all, if a swarm of 1000′s of bees can self-organise and achieve a constructive (and impressive) end goal, then surely a swarm of humans can do the same!

Smart Swarms looks at a whole host of different load of different characteristics of the crowd (or the swarm), and pulls out useful learnings and insights.  One particularly interesting characteristic Miller looks into is the qualities of the individual components of swarms, and picks out three critical characteristics to a successful swarm:

  • Diversity: ensuring there’s a broad range of characters, levels of experience and expertise.
  • Independence: ensuring the individuals are empowered to make up their own minds.
  • Combinations of perspective: ensuring a range of voices are considered across the diverse swarm.

From these basic honeybee swarm characteristics, the book then goes on to pull out three main principles/rules behind running an effective crowd-sourcing process:

  • Seek a diversity of knowledge
  • Encourage a friendly competition of ideas
  • Use an effective mechanism to narrow your choices

The book then looks at how these rules have been applied to a whole host of different scenarios, including the airplane company Boeing and the government of Vermont (USA).

I’d definitely recommend a read if you haven’t already, as Smart Swarms gives a really good insight into the power of the crowd from an alternative natural perspective – a kind of  Kate Humble view of crowd-sourcing : – )

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Shiver Me Timbers, It Was Pugwash Time!

I tweeted on the Delib Twitter account last Wednesday that we were about to play the Captain Pugwash theme tune on the development floor here at Delib Towers, and that an explanation would be on the blog soon, so here it is!

For the last 9 months or so, our awesome team of developers have been working immensely hard on a new software project that looks like it might change the face of e-participation quite substantially over the next few years.

We can’t say fully what it is yet, but last Wednesday the coding finished, and the joyous sounds of Captain Pugwash rang out, because we’d just ‘shipped’ a load of new code. Geddit?

We then celebrated with bubbly and cake in true Delib style. Here are some snaps…

The celebratory weapons of choice…

…Ant cracks it open…

…and Tom pours.

All involved really have gone above and beyond for this project, and the results are looking awesome as a result. Here’s to Delib and all who sail in her!

Posted in Delib news and events, Democracy and government, How we work | 1 Comment

Andy’s Rules #1631 – What makes “good”?

Photo 158

This is a rule I’ve been using for a while now. Great for making web apps “good”, but can be used in other places too (product design, customer service, copywriting, advertising). Being “good” is a route to “win”.

80% practicality (“job done”); 10% glamour; 10% character.

So how does it work?

“Job done” practicality is the price of entry for your app (or product etc). You need to to give the user what they want, helping them achieve their goal easily and with minimal fuss. If you can’t deliver on this, the app or product will probably fail. It won’t be good, it won’t sell, it won’t gain users. You need to at least do what it says on the tin. That can be a lot of work, as rule of thumb, probably 80% of your effort.

Being ruthless about delivering practically is a great tactic for many reasons, including:

  • can reduce your overall costs (by removing un-needed stuff that you have to make and support)
  • benefits users (by decreasing the friction of using your app or product)

Practicality also has a couple of serious limitations:

  • doesn’t distinguish you much from your competitors. Being better at “job done” might keep your existing customers, but it probably won’t create passionate advocacy and recommendation. Passionate advocacy and recommendation is great, it’s a route to “win”.
  • practicality alone tends to lack warmth, soul, personality….the stuff that makes us human :)

Glamour make people feel smart, make things shiny, make people go ‘ooh’.

Emphasising glamour might sound shallow, but – take a peek – we can take glamour to mean beauty, elegance, chic, style; charisma, charm, magnetism, desirability (worth). The word ‘sprezzatura‘ might be better, but I’d be forgetting how to spell it :P

In a web app, glamour comes from the appearance of effortlessness. This could be things like outstanding graphic design or providing interactions that feel just great. Using javascript drag-and-drop to make a list much easier to use is glamour. Slideshows and lightboxes can be glamour. One way to increase glamour is by showcasing the user’s stuff and keeping your app out of the way – perfectly crafted background can enhance the glamour of a foreground subject.

Be ruthless with glamour. The goal is to flatter the user, not the designer. Make the user feel smart, make them feel they’ve made great choices. Glamour done wrong = tawdry, cheap, nasty, irritating, and might give you a rash.

Character is who we are. Who we are is a factor in having users come back to us, and in creating passionate advocacy and recommendation. Be ruthless with character – you’ll be judged by it. Be ruthless, but be generous. Character comes out in tone of voice, customer service, and (worthwhile) quirks. I could write more on this, but I couldn’t think of anything useful and I’m running out of time. You probably get it, ‘cos you’re smart people ;)

– postscript —

This rule *is not* an 80-20 law, although it might look like one :) » Learn why.

This rule *is* effectively a variation of “Sell the sizzle, not the steak;)

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Delib in search for a sales superstar!

The elevator pitch:
Delib has  great clients, offerings and long lists of targets.  We’re after a little more help to directly connect the two.  We’re looking for an enthusiastic person who loves selling – who can come in, understand what we’ve got to offer and enjoy telling people in our markets about it every day.  Together, we’ll make our clients and our team happy.

The work:
You’ll join our friendly team in our Bristol studio for a two week trial. You’ll hit the ‘phones and spend your day talking to organisations we want to work with – this could be anyone from local government to international advertising agencies.  We’re looking for you to prove you’ve got what it takes to talk intelligently, clearly and persuasively with our target markets – that you’ve got the ability to drum up interest, generate leads and build up a healthy sales pipeline.

The responsibilities:
It’s pretty simple: we have a large addressable market and we want to have productive conversations with people within it about how we can help them. Your responsibility will be to generate leads, covering lots of ground amongst our target audiences whilst maintaining our reputation for providing great, useful service. It’s not a difficult sell, these are good offerings that have been proven to work, with a long list of happy clients; we just need help to spread the word.

What you’re like:
It’s all about intelligent selling. If you don’t love talking to people, responding to enquiries and closing deals, this isn’t the job for you. Beyond that, you’ll need to be self-motivated and well-organised, able to put your head down and press on with a big pile of work under your own steam. We’d also like it if you were the sort of person who could enjoy having lunch with us.  You should have a degree and preferably some background in marketing/sales.

The rewards:
Immediately, if you’re invited to come for the two week trial, we’ll pay you at £6/hour.

Beyond that, there’s the possibility of part- or full-time work starting at about £14k p/a pro rata – plus a healthy bonus based on the profit of each job.

The people you’d work closest with:
Ben, our marketing man; Adam, our existing sales guy; Gez, Michaela, Rory, Ian and Ally, our account handlers.

The view from the coal face:
‘Fun, flexible, foning’ – Adam

How to apply
:
Please send your CV and a covering letter to Corwin: corwin.bainbridge@teamrubber.com

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More Budget Consultation, Budget Dialogues and Participatory Budgeting!

Everyone’s talking about spending and budgets at the moment, changes that are going to affect everyone’s lives. As well as the Government’s Spending Challenge Dialogue being run with our Dialogue App, it’s not surprising that we’re also getting tons of interest in our Budget Simulator for running Budget Consultation for Local Authorities.

So, we’re happy to welcome our 40th Budget Simulator user, Nottinghamshire County Council, who are going to be going live with theirs in the next couple of weeks. That’s nearly one in ten UK local authorities who have used Budget Simulator to engage, inform and consult their local residents on spending issues.

It’s been fascinating to see how Budget Simulator’s been used in different ways by different organisations over the years, by local authorities from the UK to New Zealand, and by other public services as well such as Police Authorities. Adam wrote a great blog post on three different ways to use Budget Simulator to consult on spending issues a short while back, and we’re also working more now with local authorities around Participatory Budgeting online, such as our work with Bristol City Council recently.

We’ve got some more interesting projects in the pipeline around this area coming up over the next few months, so if you’d like to get in touch about how Budget Simulator could help you engage residents with the difficult spending decisions to be taken soon, then email adam@delib.co.uk or call 0845 638 1848.

Posted in Consultation, Democracy and government, Engagement, Projects and client work | 1 Comment

Delib on BBC Radio Newcastle

On Friday I had a surprising text from Gez which read, “Youre going on the radio in fifteen minutes” (kthxbai). Once I had established that this was actually true, and had a quick chat with Jonathan Miles’s producer at BBC Radio Newcastle I was soon speaking with Jonathan about public consultation.

My role was to explain a bit of consultation 101 type stuff, different consultation methods including online and the importance of feedback.
The slot came up following the news that Durham County Council are consulting on how expected reductions in the Council’s public transport budget should be implemented, including cancelling bus routes. This high profile consultation alongside the government led Spending Challenge and Your Freedom crowdsourcing intiatives got Jonathan and co to thinking, ‘Why are we suddenly being asked what we think all the time?
I think this raises an important question about how we expect the public to react to this new found ability to ‘Have their say’ on a huge array of policy intiatives and spending reductions ad infinitum.What kind of a response do they want from me? How long does it have to be? I don’t really have time to do anything but a short few lines, is it worth it? Why would I want to take part in this?
How can we get people to meaningfully take part in consultations and avoid the “speak your branes” comment thread contributions if people have no idea why or how to go about having their say?
I am certainly not suggesting that consultors start prescribing the relevant content or format of ‘valid’ answers, which only allows a narrow group of experts or campaigning groups who have the time and savvy to write the ‘perfect’ response. But surely some guidance on what to keep in mind when you’re taking part would be helpful to most, things like:

  • Personal experiences can be used to illustrate points, but we cannot help your individual case, please seek advice from your local authority or CAB.
  • Please read as much of the background information as you can,
  • You don’t need to answer all the questions if you don’t want to,
  • This consultation focuses on [Area name], please try and keep responses relevant to this area

The same goes for de-mystifying the process:

  • The responses in this consultation will be analysed by x to create a report to support the decision making process,
  • The timetable for the consultation is as follows… The decision on policy x will be made 2 weeks after the consultation report is filed.
  • Feedback from this consultation will be available on this site as of 23rd May, you can also request copies from the following address xyz@example.com.

Good consultations already do this, but recognising an individual’s consultation response or crowdsourcing idea comes from a different place to a key stakeholder company and providing guidance will certainly help people to understand and take part in more consultation.

I think as consultation and crowd-sourcing becomes more prevalent, the public will begin to answer the questions above and common standards of presentation and accessibility of language will emerge in processes, and indeed become expected by those taking part.

One of the most interesting parts of online consultation is that we are now (hopefully) over the tipping point of ‘should we be consulting like this’, to the idea that this just needs to happen and from that the far more interesting debate about how we build and improve processes that are relevant and helpful to respondents.

You can listen to my chat with Jonathan here.


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How the UK government is turning itself into a platform

The concept of “government as a platform” is a simple one: just as the value of the iPhone has been maximised by opening up the iPhone and allowing users to create apps (200,000+ to date), so should government open itself up to maximise its value.

There’s a number of ways government could work as a platform:
- Data: opening up data, to enable geek communities to mash-up and re-use government data – creating new applications for it.

- Policy: opening up the policy-making process to allow citizens to more openly participate and share ideas.

- Function: opening up various aspects of functionality of government, to enable citizens to contribute to the running of various services.

And the exciting thing is that UK government is doing just this – although I’m not sure it knows it’s doing this in such a relatively joined up way.  Here’s the progress so far:

- Data: earlier in the year, the Cabinet Office created www.Data.gov.uk, as a space to share government data through and create innovative apps on top of.

- Policy: the Coalition government have kicked things off with a number of different policy crowd-sourcing initiatives – opening up the policy-making process at the earliest stages.  The first of these initiatives was Nick Clegg’s Your Freedom crowd-sourcing website (which used our Dialogue App).

- Function: David Cameron’s pronouncements of “we’re all in this together” and more specifically his Big Society concept hits the nail on the head re: handing certain basic functions of government back to the people – including opening up the schools system to allow parents to run schools.

This handing over of “function” to citizens is perhaps the most radical manifestation of government as a platform, letting citizens not only innovate with data and ideas, but turning those ideas into practice.
delib_government_diagram

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Delib in the Guardian

We’ve been working in the digital democracy space for close to 10 years now, so it was nice to get a call from the Guardian back in May to ask if I (as one of the co-founders of Delib) would like to be featured in their Society interview section.

So of course we jumped at the chance, as not only is it a great way to put our small (but perfectly formed) company on the national (and international) stage, but also nice to know that we’re now at a stage of being recognised as leaders in our field – and an interesting bunch to boot!

We also see the Guardian piece as an important way of establishing digital democracy firmly on the public sector agenda. In these more austere times, using platforms and apps like ours is an easy and low cost way of engaging citizens, and drawing them closer into a more participative form of governance.

Anyway, the piece was finally published in last week’s paper, so if you didn’t catch it read the interview on the Guardian website here.

Guardian_Interview_scan

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